Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Sales Deck Design?
Sales deck design typically runs $2,000–$10,000 per project, with hourly rates of $65–$150/hr. Corporate sales decks for enterprise teams carry higher budgets than small business decks — expect higher rates for modular systems with master slides, multiple versions, and editable templates the sales team can customize.
Floor
$65
per hour
Typical
$110
per hour
Premium
$150
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of slides and master layout templates
- Whether multiple versions (industry, persona, use case) are needed
- Level of customization expected by individual salespeople
- Complexity of data visualization and product screenshots
- Whether the deck needs to work as both a live presentation and a leave-behind
- Brand guidelines adherence and brand system quality
- Sales team training or editable template delivery
Real quote breakdowns
Small business sales deck
A B2B services company needs a 15-slide sales deck to use in prospect meetings, built from existing brand guidelines and provided copy.
Breakdown
28 hours × $100/hr. Covers master slide design, 15 slides, 2 revision rounds, and PowerPoint file export for internal editing.
SaaS enterprise sales deck system
A SaaS company needs a modular sales deck system with a core 20-slide deck plus 3 industry-specific versions and editable template library.
Breakdown
60 hours × $130/hr + $700 for PowerPoint/Google Slides master setup and templatization. Includes 1-hour sales team walkthrough.
Multi-market sales toolkit
A PE-backed company needs a complete sales toolkit: core presentation, objection-handling appendix slides, one-pagers, and a customizable leave-behind.
Breakdown
90 hours × $145/hr + $1,950 for additional deliverable design (one-pagers, leave-behind PDF). Includes project management and stakeholder review facilitation.
Frequently asked questions
What makes a sales deck different from a pitch deck, and should I charge differently?
Pitch decks are one-time fundraising tools; sales decks are operational assets used daily by a sales team. Sales decks often require more modularity, editability, and version management. They're typically lower stakes per use but higher value as recurring assets — price sales deck systems 20–40% higher than a comparably scoped pitch deck to reflect long-term utility.
Should I deliver sales decks in PowerPoint, Google Slides, or Keynote?
Ask the client what their team uses daily — never assume. Most enterprise teams use PowerPoint or Google Slides; Keynote is common for Apple-centric organizations. If a client needs cross-format delivery, charge for each additional format (typically $300–$600 extra per format) as conversion and testing takes meaningful time.
How do I price a modular slide library vs. a single presentation?
A modular slide library — typically 40–80 slides covering various topics, objection responses, and case studies — is priced as a system project rather than a single deck. Quote per slide ($80–$150 each) or as a fixed project with a detailed slide list. Modular library projects typically run $6,000–$20,000 for mid-market companies.
How do I handle clients who want to make the deck look 'just like competitors'?
Acknowledge the competitive inspiration, but explain that differentiation is the goal — a deck that looks exactly like competitors signals a commodity positioning. Walk clients through how their unique value should be visually expressed. If they insist on copying, document it as their direction and ensure your contract makes clear that you're implementing their design choices, not recommending them.