How much a website costs in 2026
A website costs $145 to $640 a year built yourself on a website builder, $2,000 to $8,000 built by a freelance developer as a brochure site, and $8,000 to $30,000 as an e-commerce store, based on web developer rates from 150,000+ Bureau of Labor Statistics wage records across 391 US metro areas and vendor-published running costs.
The build is a one-time cost; the running costs aren't. Domain, hosting, and platform fees continue every month or year after launch, and they decide what a website really costs over three years. The component table below separates the two.
Website cost breakdown by component
What a website costs, component by component (2026)
| Component | Cost |
|---|---|
| Domain name | $10–$35 per year |
| Web hosting | $2–$500 per month |
| Website builder plan | $9.99–$20.99+ per month |
| Theme or template | $0–$500 |
| Plugins and add-ons | $0–$100 per month |
| Freelance build, brochure site | $2,000–$8,000 |
| Freelance build, e-commerce site | $8,000–$30,000 |
| Development and maintenance retainer | $500–$3,000 per month |
Vendor-published ranges from Network Solutions (May 2026) and GoDaddy (February 2026). Build and retainer ranges from WhatShouldICharge web developer rates of $65 to $175 per hour, based on BLS OEWS wage data.
Hosting has the widest range of any component, from $2 to $500 a month in Network Solutions' 2026 website cost breakdown, because shared hosting for a brochure site and dedicated servers for a busy store are different products. A domain name costs $10 to $35 a year in the same breakdown.
Vendor ranges carry a caveat: GoDaddy, Network Solutions, and the builders all sell the products they price. The build rows come from WhatShouldICharge web developer rates of $65 to $175 per hour instead, and a brochure site's $2,000 to $8,000 reflects about 19 to 76 hours at the recommended $105 rate. Who builds the site decides how the components add up.
Website cost by build path, first year
Website cost by build path, 2026
| Build path | Cost |
|---|---|
| DIY website builder | $145–$640+ a year to create and maintain |
| Freelance brochure site | $2,000–$8,000 to build |
| Freelance e-commerce site | $8,000–$30,000 to build |
| Custom web application | $15,000–$100,000+ to build |
Build costs exclude hosting, domain, and platform fees unless stated.
A DIY website on a builder costs $145 to $640 a year to create and maintain for a small business, according to GoDaddy's 2026 website cost guide, against $2,000 or more for a freelance-built brochure site before running costs.
The gap buys custom design, faster pages, and someone accountable when a form breaks. A DIY site trades money for the owner's hours, and those hours carry a real cost for anyone who bills clients. A web application sits in its own category at $15,000 to $100,000 or more, because it's software rather than pages.
Agency pricing sits above freelance ranges for the same scope, and the side-by-side comparison of freelancer, agency, and offshore rates is in the guide to what it costs to hire a web developer. What sets a quote inside each range comes next.
What drives the cost of a website up or down
Page templates, custom functionality, and content drive website cost more than visual style does. At $105 per hour, each additional custom page template adds 3 to 8 hours, or $315 to $840, and an integration such as booking or payments adds 10 to 40 hours, or $1,050 to $4,200.
Content is the cost buyers forget. Network Solutions puts content at $0 to over $5,000, and a build waiting on copy and photos stalls while the project stays open. Platform choice matters as well: a hosted e-commerce platform charges monthly and transaction fees, while a WordPress site pays for hosting and plugins separately.
The fastest way to lower a quote is to fix scope before work starts: the page list, the features, and who supplies content. The project hours estimator turns a feature list into an hour range, and those hours are what the budget calculation prices.
How to calculate a website budget
A website budget is build hours multiplied by the developer's hourly rate, plus 12 months of running costs. A 40-hour brochure site at $105 an hour costs $4,200 to build, and a $20-a-month hosting or builder plan plus a $20 domain brings year one to about $4,460.
Years two and three cost the running line plus maintenance. At $260 a year for hosting and domain, plus 5 hours of updates at $105, a brochure site costs about $785 a year after launch, which puts a three-year budget near $6,030.
The calculator behind web developer rates adjusts the hourly figure for a developer's metro area and experience, and the page on how the floor rate works explains why freelance rates sit where they do. A $1,000 quote puts this math to a direct test.
Check a website quote against the rate data
The web developer calculator shows what the build hours in a quote should cost for your metro and the experience level you are hiring.
Web Developer Rate CalculatorIs $1,000 a good price for a website?
A $1,000 website buys about 10 hours of freelance developer time at the recommended $105 rate, enough for light edits to a purchased template, while a five-page site built on a theme by a freelance developer runs $2,500 to $4,000.
For a new business testing an idea, that can be the right spend: a template, a domain, and a contact form. For a business that expects the site to produce leads, $1,000 buys a template with light edits, and the difference shows in page speed, mobile layout, and search visibility.
The better test is what the $1,000 leaves out. Ask whether it covers hosting, content entry, mobile testing, and edits after launch; a quote that answers all four is worth more than a cheaper one that answers none. Owning what the money builds is the last consideration.
What nobody tells you about website costs
Website ownership is the cost nobody prices until it's lost. A domain registered inside a developer's or agency's account belongs to that account, and recovering it takes time; registering it yourself costs $10 to $35 a year.
Builder platforms create a second lock-in. A site built on a hosted builder can't move to another host as it stands, so leaving the platform means rebuilding, which can turn a $20-a-month plan into a future $2,000 project.
Renewal pricing is the third. Introductory hosting and domain prices can renew higher after the first term, and a first-year budget built on promotional rates understates every year after it. The questions below cover what buyers ask most.
Frequently asked questions
Can I run a website free of cost?
Yes, on a free builder plan with the builder's branding and a subdomain, at $0. A custom domain costs $10 to $35 a year, and removing builder branding requires a paid plan, which starts at $9.99 a month on GoDaddy's builder.
How much does it cost to create a website?
$145 to $640 a year to create and maintain yourself on a builder, $2,000 to $8,000 for a freelance-built brochure site, and $8,000 to $30,000 for an e-commerce store in 2026, before ongoing hosting and maintenance.
Is $1000 a good price for a website?
$1,000 buys about 10 hours of freelance developer time at $105 an hour, enough for light edits to a template. A five-page site built on a purchased theme costs $2,500 to $4,000 from a freelance developer.
How expensive is it to buy a website?
Buying an existing website is priced on the revenue and traffic it already earns, not on what it cost to build. Building a new brochure site with a freelance developer costs $2,000 to $8,000.
Can I buy a website permanently?
The design and files can be owned permanently, but the domain and hosting are rented: a domain renews every year at $10 to $35, and hosting bills monthly. Registering the domain in your own account is what keeps the site yours.
Is it worth owning a domain?
Yes. A domain costs $10 to $35 a year, and owning it keeps the web address, business email, and search history under the business's control if the host, builder, or developer changes.
Smith Shah
Builder of WhatShouldICharge · SEO & Growth Leader
Smith Shah is Group Head of SEO, Content & Growth at Schbang, one of India's largest independent digital agencies. He built and leads a 30-member team spanning SEO, content strategy, CRO, analytics, and experimentation — driving organic growth for brands including UltraTech Cement, Swiggy, Motorola, Jio Business, and Tata Communications. He teaches pricing, SEO, and growth strategy at institutions including MastersUnion, KC College, HubSpot Academy, and upGrad. WhatShouldICharge is built from 7 years of watching freelancers and agencies undercharge because they lacked the data to price with confidence.
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