Freelance Rate Card Generator
A rate card is a one-page document listing your services and prices. Freelancers who send a rate card before the first call qualify budget in under 5 minutes instead of three emails. Fill the fields, then copy or print the card.
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YOUR NAME
Freelance SEO Consultant
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RATES
Hourly $125/hr
Day rate $900/day
Monthly retainer $4,000/mo
SERVICES
Technical audit — $2,500
2–3 week turnaround
Monthly retainer — $4,000/mo
20 hours, 6-month minimum
Strategy sprint — $5,000
Two-week engagement
TERMS
50% deposit to begin · Net-15 on final invoice
2 revision rounds included · Change orders billed at standard rate
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Rates calculated at whatshouldicharge.ioWhat goes on a freelance rate card?
A freelance rate card lists five elements: your name and discipline, an hourly rate, a day rate, a monthly retainer, and three to six productized services with fixed prices. Freelancers who publish a rate card cut discovery calls with unqualified prospects by roughly half, because budget mismatch surfaces before anyone books time.
Rate cards work hardest when the numbers are defensible. Anchor the hourly figure to a calculated floor rather than a competitor's published page, and state terms directly on the card: a 50% deposit, Net-15 payment, and a two-round revision cap. Freelancers unsure what to put in the hourly field should run the freelance rate calculator first, then return here. The conversation that follows a rate card is covered in how to talk about money with clients.