Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Icon Design?
Freelance illustrators charge $25–$150 per icon for custom icon design, with volume discounts for large sets. A complete icon system of 50+ icons for a product or brand typically costs $2,500–$8,000.
Floor
$500
per hour
Typical
$3,000
per hour
Premium
$10,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of icons in the set
- Style complexity (line, filled, illustrated, 3D)
- Whether a unified icon style guide is required
- Delivery formats (SVG, PNG, Lottie, font)
- Platform specificity (iOS, Android, web, print)
- Whether icons need to match an existing system
- Volume discount threshold
- Ownership and usage rights
Real quote breakdowns
Small Feature Icon Set (10 icons)
A startup needs 10 custom line icons for their app feature marketing page.
Breakdown
10 icons at $75 each, style consistency review, SVG and PNG delivery, one revision round.
Product UI Icon System (50 icons)
A SaaS product needs a 50-icon system with a style guide for their design system.
Breakdown
Style guide and initial 5 approval icons, 50 icons at $65 each, SVG file library, Figma component delivery, and two revision rounds.
Enterprise Brand Icon Library (150 icons)
A large company needs a comprehensive icon library across product, marketing, and communication categories.
Breakdown
150 icons at $55 each (volume rate), master style guide, categorised Figma library, multi-format exports (SVG, PNG @2x, Lottie for 20 animated icons).
Frequently asked questions
Should I charge per icon or for the whole set?
Per-icon pricing is transparent and scales naturally. Use a volume discount structure (full rate for 1–10, 15% off for 11–50, 25% off for 50+) to incentivise larger commissions.
What formats should icon deliverables include?
SVG is the minimum standard for digital use. PNG exports at 1x, 2x, and 3x are often expected. Figma-ready components add value. Lottie for animated icons commands a 20–30% premium per animated asset.
How do I handle a client who wants icons to match an existing third-party icon set?
Matching an established style (Feather, Material, Heroicons) is faster than creating a new style from scratch. You can reduce your per-icon rate by 15–25% for matching work, but ensure the client understands the icons are original artwork.
Can I sell icon sets I create for one client to others?
Only if the contract allows it. If a client pays for exclusive or custom icons, those belong to them. If you create a generic utility set, retain the right to sell it commercially — this should be discussed and agreed upfront.