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Day Rate

$450

Project Est.

$2,200

Retainer

$8,350/mo

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Specialization

How Much Should You Charge for Headshot Photography?

Headshot photographers typically charge $150–$500 per session for individual clients and $800–$3,000 for corporate team packages. A standard individual headshot session (30–60 min, 2–3 edited images) runs $200–$400.

Floor

$150

per hour

Typical

$300

per hour

Premium

$600

per hour

Price Drivers

What changes the price

  • Studio vs. on-location shoot
  • Number of looks or outfit changes
  • Number of final edited images delivered
  • LinkedIn-only vs. full commercial licensing
  • Corporate team size
  • Hair and makeup artist coordination
  • Same-day preview or rush delivery
  • Photographer experience and brand positioning
Worked Examples

Real quote breakdowns

Individual Professional Headshot Session

A marketing consultant books a 45-minute studio headshot session. Two outfit changes, 3 final retouched images delivered for LinkedIn and personal website use.

$325

Breakdown

Session fee: $250. Additional retouched images (1 extra beyond 2 included): $75. Total $325. Studio overhead included.

Law Firm Team Headshots — 12 Attorneys

A law firm needs on-site headshots for 12 attorneys in one afternoon. Consistent background and lighting, 2 edited images per person, delivered in 5 business days.

$1,800

Breakdown

Travel and setup: $150. 12 subjects at $130/person = $1,560. Volume discount applied from $150/person standard. Post-processing: included. Total $1,800 minus $150 setup = $1,950. Adjusted to $1,800 for booking.

Executive Brand Headshot Package

A CEO needs an elevated brand headshot session: 2-hour studio session with 3 looks, hair and makeup artist included, 10 final retouched images for press, website, and speaking engagements.

$1,200

Breakdown

Photographer fee: $700 (2 hours at $350/hr). Hair and makeup: $250. 10 edited images at $25/image: $250. Total $1,200.

FAQ

Frequently asked questions

How many edited images should I include in a headshot package?

Standard headshot packages include 2–3 edited images. Offer additional edited images at $40–$80 each. Some photographers offer a 'select your best' model where clients pay per image after viewing proofs.

Should I charge a travel fee for on-site corporate headshots?

Yes. Charge a travel fee for any location beyond your base area (typically $0.67/mile + 1 hour travel time at your session rate). For full-day on-site corporate shoots, a flat location fee of $150–$300 is standard.

How do I price headshots for actors vs. corporate clients?

Actor headshots are a competitive market with lower budgets ($200–$400) but high volume. Corporate headshots command higher fees because clients care less about price and more about quick delivery and consistent quality.

What's the best way to upsell headshot clients?

Offer a 'full brand photography' upgrade: 90 minutes instead of 30, multiple locations, lifestyle images alongside headshots. This can triple your per-session revenue and fits the needs of business owners building a personal brand.

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