Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Product Photography?
Freelance product photographers typically charge $25–$75 per image or $500–$2,500 per half-day session. Simple white-background e-commerce shots run $25–$50/image, while lifestyle product photography with styling and set design costs $75–$200/image.
Floor
$25
per hour
Typical
$60
per hour
Premium
$150
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- White background vs. lifestyle/contextual setting
- Number of products to photograph
- Number of angles and shots per product
- Product complexity (simple bottle vs. assembled furniture)
- Props and styling costs
- Post-processing and retouching level
- Turnaround time
- Usage rights (online only vs. national advertising)
Real quote breakdowns
E-Commerce White Background Shoot — 20 Products
An online retailer needs clean white-background images of 20 individual products, 3 angles each. No props or lifestyle elements. Delivery within 5 business days.
Breakdown
60 images at $15/image = $900. Bulk rate applied. Includes studio rental, basic retouching, and web-resolution JPEGs.
Lifestyle Product Shoot — Skincare Brand
A skincare brand needs 15 lifestyle images of 5 products in a spa-like setting with props, flat lays, and model hands. Full retouching and high-resolution files.
Breakdown
Half-day studio: $300. Photographer fee: $1,200. Props: $200. Editing 15 images at $30/image: $450. Usage license (3 years, digital): $50. Total $2,200.
Amazon Product Listing Package
A new Amazon seller needs a complete 7-image listing set for one product: main white background, 4 product detail shots, 1 lifestyle image, and 1 infographic-ready image.
Breakdown
7 images at $55/image = $385. Amazon optimization edit (infographic layout): $65. Total $450.
Frequently asked questions
Should I charge per image or per session for product photography?
Per-image pricing gives clients control and predictability. Per-session pricing works well for high-volume shoots. Many photographers use a hybrid: a session fee covering their time plus a per-image rate for retouching and delivery.
How do I price product photography for small businesses vs. large brands?
Large brands have larger budgets, longer usage requirements, and more complex briefs. Charge 40–80% more for national or advertising rights usage. A national ad campaign image should never be priced the same as a local website shot.
Should I charge separately for photo editing and retouching?
Yes. Basic retouching (color correction, background cleanup) is standard and should be built in. Advanced retouching (skin smoothing, composite backgrounds, ghost mannequin) adds $15–$50 per image and should be itemized.
What equipment should I charge for in product photography?
If shooting in a rented studio, pass the rental cost through to the client. If using your own studio, build a daily equipment and overhead fee of $100–$300 into your session rate.