Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge E-Commerce Clients for PPC Management?
PPC specialists working with e-commerce clients typically charge $1,000–$4,000/month or 10–15% of ad spend. E-commerce accounts often span Google Search, Shopping, Performance Max, and Meta — full-funnel management commands $2,500–$6,000/month.
Floor
$1,000
per hour
Typical
$2,500
per hour
Premium
$6,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Total monthly ad spend across platforms
- Number of platforms (Google + Meta + Pinterest + TikTok)
- Product catalog complexity and feed management
- Seasonal campaign strategy (holiday peak planning)
- ROAS targets and reporting sophistication
- Prospecting vs. retargeting split
- Creative asset production requirements
- Subscription or one-time purchase product economics
Real quote breakdowns
Startup DTC Brand — $8,000/Month Spend
A newly launched DTC brand spends $8,000/month on Google Shopping and Meta. New account setup, ongoing management, and monthly ROAS review calls.
Breakdown
Google Shopping: $800. Meta Ads: $800. $8,000 total spend × 20% = $1,600. Minimum fee threshold not triggered. Setup fee: $1,500 one-time.
Established E-Commerce — $50,000/Month Multi-Platform
A 7-figure Shopify brand spends $50,000/month across Google, Meta, and Pinterest. Full-funnel strategy, weekly optimization, biweekly calls, and monthly executive reporting.
Breakdown
Google (Search + Shopping + PMax): $2,000. Meta Ads: $2,000. Pinterest Ads: $800. Cross-platform reporting and strategy: $700. Total $5,500/month.
Seasonal E-Commerce Brand — Holiday Campaign Surge
A gift products brand needs aggressive scaling from $15K to $80K/month spend during Q4. Additional campaign buildout, creative testing, and daily monitoring.
Breakdown
Base management (Oct): $2,000. Q4 surge fee (Nov–Dec, 2 months): $4,500/month additional due to daily monitoring and campaign velocity. Surge rate agreed in advance.
Frequently asked questions
Should I charge more for e-commerce clients during peak seasons?
Yes. Q4 holiday season, Black Friday/Cyber Monday, and major sale events require significantly more work: daily bid management, creative testing, and rapid budget scaling. Quote a Q4 surge premium of 30–75% in your initial contract.
How do I handle an e-commerce client who wants to reduce their ad spend?
If their spend drops below your minimum fee threshold, apply the minimum. Educate clients on the risk of cutting spend during critical growth phases. If they insist on severe cuts, review whether the account remains profitable to manage.
Should I include creative production in e-commerce PPC retainers?
Creative is the biggest variable in e-commerce PPC performance. Offer creative strategy and ad copy as a bundled add-on. For Meta especially, fresh creative testing is essential — charge $500–$2,000/month for ongoing creative production.
What ROAS is realistic for a new e-commerce Google Ads account?
Realistic targets for a new account: 2–3x ROAS in months 1–3 (learning phase), 3–5x by month 6 with proper feed optimization and campaign structure. Set these expectations explicitly in your onboarding to avoid unrealistic client demands.