Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Google Shopping Ads Management?
Google Shopping Ads management typically costs $600–$2,500/month as a standalone service, or $300–$800/month as an add-on to existing Search campaign management. Accounts with large product catalogs (1,000+ SKUs) or Performance Max complexity warrant higher fees.
Floor
$600
per hour
Typical
$1,400
per hour
Premium
$2,800
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Product catalog size (50 SKUs vs. 10,000+ SKUs)
- Merchant Center setup and feed optimization included
- Performance Max campaigns vs. standard Shopping
- Competitor bid landscape
- Custom labels strategy for segmentation
- Monthly ad spend managed
- Dynamic Remarketing setup
- Data feed management tool (DataFeedWatch, Feedonomics)
Real quote breakdowns
Small Shopify Store — 100 SKUs
A Shopify apparel store with 100 products needs Shopping campaign setup and monthly management. Standard Shopping and dynamic remarketing. $5,000/month ad spend.
Breakdown
Monthly management: $700. Data feed review and Merchant Center monitoring: $100. Total $800/month. Setup fee: $600 one-time.
Mid-Size Retailer — Performance Max Migration
An established retailer with 2,000 SKUs migrates from standard Shopping to Performance Max. New audience signals, asset groups, and bidding strategy. $25,000/month spend.
Breakdown
Performance Max migration setup: $1,500 one-time. Ongoing management: $2,000/month (8% of $25K spend). Feed optimization tool subscription: $150/month (passed to client).
Enterprise Retailer — Feed Management + Shopping
A large multi-brand retailer with 15,000 SKUs needs full feed management, custom label segmentation, Shopping and Performance Max, and weekly performance reporting.
Breakdown
Feed management and optimization: $1,500. Shopping and PMax campaign management: $2,500. Weekly reporting and strategy calls: $500. Total $4,500/month.
Frequently asked questions
Do I need to charge extra for Google Merchant Center setup?
Yes. Merchant Center setup — feed submission, shipping and tax configuration, policy review, and account linking — takes 4–8 hours. Charge $400–$1,200 as a one-time setup fee for new accounts.
How is Performance Max different from standard Shopping for pricing purposes?
Performance Max is more complex: it requires asset creation (headlines, descriptions, images, videos), audience signal strategy, and more nuanced performance analysis. Charge 15–25% more for PMax vs. standard Shopping.
Should I offer product feed management as part of my Shopping retainer?
Feed quality directly impacts Shopping performance. Offer it as a bundled add-on at $200–$600/month depending on catalog size, and use third-party tools like DataFeedWatch or Feedonomics. Pass tool costs through to the client.
What ROAS should I promise clients on Shopping campaigns?
Never guarantee a specific ROAS — market conditions and product margins vary too widely. Instead, benchmark against current performance and quote realistic improvement targets (e.g., 'target 3x+ ROAS within 90 days based on industry benchmarks').