Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for a Technical SEO Audit?
Most freelance SEO consultants charge between $500 and $5,000 for a technical SEO audit, depending on site size and depth of analysis. A mid-market audit for a 500-page site typically runs $1,500–$2,500.
Floor
$500
per hour
Typical
$2,000
per hour
Premium
$5,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of pages crawled
- Depth of competitor analysis included
- Whether a written report and action plan are delivered
- Client industry complexity (e.g., e-commerce vs. informational)
- Turnaround time required
- Need for follow-up implementation support
- Seniority and track record of the consultant
Real quote breakdowns
Small Business Blog Audit
A 50-page local business website needing a basic crawl report and top-10 fix list.
Breakdown
3 hours of crawl analysis, 1 hour writing a prioritized report, delivered as a PDF with a 30-minute call walkthrough.
Mid-Size SaaS Site Audit
A 400-page SaaS marketing site with JavaScript rendering issues, duplicate content, and Core Web Vitals problems.
Breakdown
8 hours of crawl and log-file analysis, 3 hours report writing, 1 hour client call, full issue-severity matrix included.
Enterprise E-Commerce Audit
A 20,000-product catalog with faceted navigation, hreflang tags, and international subdomain architecture.
Breakdown
20 hours of deep technical analysis, structured data review, crawl budget recommendations, 2-hour stakeholder presentation, 90-day roadmap.
Frequently asked questions
What should a technical SEO audit deliverable include?
A quality audit should cover crawlability, indexation, site speed, mobile usability, structured data, internal linking, and duplicate content. It should rank issues by priority and estimated impact.
How long does a technical SEO audit take?
Typical audits take 4–20 hours depending on site size. A small site can be audited in a day; large enterprise sites may require a full week of analysis.
Should I charge hourly or as a flat project fee for audits?
Most SEO consultants charge a flat fee for audits because clients prefer price certainty. Base the flat fee on your estimated hours plus a 20% buffer for unexpected complexity.
Can I charge more if the client wants implementation support after the audit?
Absolutely. Audit-plus-implementation packages are common. Bill the audit as a fixed fee and the implementation work on a retainer or hourly basis.