Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for a Social Media Content Calendar?
A standalone monthly social media content calendar typically costs $300–$800 per month, or $500–$1,500 as a one-time deliverable. This is a lighter-touch service for clients who want strategy and direction but execute in-house.
Floor
$300
per hour
Typical
$600
per hour
Premium
$1,200
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of platforms covered
- Number of posts planned per month
- Caption copywriting included vs. outline only
- Graphic or visual briefs included
- Hashtag and posting time recommendations
- Content themes and campaign planning
- One-time vs. recurring monthly calendar
Real quote breakdowns
Monthly Content Calendar for One Platform
An in-house marketing coordinator needs a monthly Instagram content calendar with post ideas, captions, and hashtags.
Breakdown
20 post ideas with full captions, 3 content themes, hashtag sets, posting schedule, and image direction notes. Delivered in a shared Google Sheet.
Quarterly Strategy + Calendar
A startup wanting a 3-month social media strategy with a monthly content calendar for Instagram and LinkedIn.
Breakdown
One-time engagement: audience analysis, content pillars, 3-month campaign themes, Month 1 full calendar, Month 2–3 outlines. Handed off to client to execute.
Multi-Platform Monthly Calendar
A marketing manager needing a content calendar covering Instagram, Facebook, and LinkedIn for 25 posts per month.
Breakdown
25 posts across 3 platforms, platform-adapted captions, content pillar rotation, hashtag sets, Google Sheet calendar with image notes, monthly review call.
Frequently asked questions
Is content calendar creation a good standalone service?
Yes, for clients who have in-house staff to execute but lack strategic direction. It's also a good foot-in-the-door offer — many content calendar clients eventually upgrade to full management.
What should a social media content calendar include?
Post date, platform, content type (photo, video, carousel), post copy, hashtags, visual description or brief, and campaign tags. Delivery in a shared Google Sheet or Airtable is professional and practical.
Should I charge per post or as a monthly flat fee for calendar work?
Monthly flat fee is cleaner. Per-post pricing makes small modifications feel transactional. A flat monthly fee reflects the strategic value, not just the mechanical task of filling a spreadsheet.
What happens if the client doesn't follow the calendar?
That's their choice and their loss. Your deliverable is the calendar, not the execution. Document this in your contract: you provide the plan; execution is the client's responsibility.