Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for LinkedIn Management?
LinkedIn management for company pages or personal profiles typically runs $800–$3,000 per month. B2B-focused LinkedIn management commands premium rates because of the high value of professional leads generated through the platform.
Floor
$800
per hour
Typical
$1,500
per hour
Premium
$3,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Company page vs. personal profile (or both)
- Number of posts per week
- Thought leadership content ghostwriting
- Employee advocacy program management
- LinkedIn newsletter management
- Connection outreach and lead generation included
- LinkedIn Ads management
- Engagement and comment management
Real quote breakdowns
Executive Personal Brand
A CEO needing 3 ghostwritten LinkedIn posts per week to build thought leadership and grow their network.
Breakdown
3 posts/week (ghostwritten), engagement on comments, connection acceptance management, monthly metrics report.
B2B Company Page Management
A professional services firm needing consistent company page presence with industry insights and team highlights.
Breakdown
12 posts/month, content calendar, copywriting, graphic design for posts, employee advocacy prompts, monthly performance review.
LinkedIn Lead Generation Package
A B2B SaaS company wanting LinkedIn content + outreach to drive demo bookings.
Breakdown
Content management (12 posts) + outreach strategy (50 targeted connections/month), personalized DM sequences, lead tracking, bi-weekly strategy calls.
Frequently asked questions
Is LinkedIn management worth more than other social platforms?
For B2B clients, yes. A LinkedIn connection that becomes a client can be worth thousands of dollars. Quantify this for your client and price accordingly. LinkedIn management for a B2B company easily justifies $2,000+/month.
How do I price LinkedIn ghostwriting vs. managing an existing strategy?
Ghostwriting requires strategic thinking, brand voice mastery, and consistent content creation — price it 30–50% higher than managing an existing strategy. The intellectual labor is comparable to high-end copywriting.
Should I manage a client's LinkedIn DMs as part of a retainer?
Define DM management scope carefully. Responding to comments is standard; managing sales DMs and outreach is a separate, higher-value service that warrants a premium or a separate line item.
What metrics matter most for LinkedIn management clients?
Profile views, follower growth, post impressions, engagement rate, and — most importantly — leads or website clicks generated. Tie your reports to business outcomes to justify the retainer value.