Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How to Price Social Media Management Per Platform
Per-platform pricing typically runs $400–$1,500 per platform per month for standard management. This model makes it easy for clients to add or remove platforms and gives you a transparent, scalable pricing structure.
Floor
$400
per hour
Typical
$900
per hour
Premium
$1,500
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Platform (TikTok and YouTube require more time than Twitter/X or LinkedIn)
- Posting frequency on each platform
- Whether content is created per-platform or repurposed
- Community management included
- Platform-specific ad management
- Setup and optimization fees for new platforms
- Reporting per platform vs. consolidated report
Real quote breakdowns
Instagram Only
A lifestyle brand with a strong focus on Instagram, needing 4 posts and 5 Stories per week.
Breakdown
Instagram management: 16 posts, 20 Stories, caption writing, graphic design for Reels covers, monthly analytics.
Instagram + LinkedIn Bundle
A personal finance coach wanting to grow both Instagram and LinkedIn simultaneously.
Breakdown
Instagram ($1,200) + LinkedIn ($800): LinkedIn rate is lower due to 3 posts/week vs. 4, and less story content. Platform strategy document included.
Three-Platform Package
A restaurant group managing Instagram, Facebook, and TikTok for 3 locations under one brand.
Breakdown
Instagram $1,200 + Facebook $900 + TikTok $1,300. Volume discount applied vs. individual platform pricing. Consolidated content calendar and unified reporting.
Frequently asked questions
Is per-platform pricing better than a flat retainer?
Per-platform pricing is more transparent and scales cleanly when clients add channels. It also makes upsells natural — adding a new platform is a simple add-on conversation, not a full contract renegotiation.
Should I charge more for high-effort platforms like TikTok or YouTube?
Yes. Platform fees should reflect production time. TikTok and YouTube require significantly more content creation time than LinkedIn or Twitter/X. A platform rate reflecting actual time investment prevents you from subsidizing high-effort channels.
How do I price for platform setup vs. ongoing management?
Charge a one-time setup fee ($300–$800) for optimizing a new platform: profile optimization, content strategy, audience research, first month's content calendar. Then move to the ongoing monthly rate.
What's a fair discount for clients who want multiple platforms?
A 10–20% discount for 3+ platforms is reasonable. Strategy overlap, consolidated reporting, and reduced billing overhead justify the discount. Cap the discount — 3+ platforms doesn't get cheaper proportionally.