Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for a Webflow Migration?
Webflow migration projects typically cost $3,000–$18,000 depending on the source platform, site size, and content volume. WordPress-to-Webflow migrations are the most common and involve both technical transfer and design rebuild — expect 40–120 hours for a medium-complexity site.
Floor
$3,000
per hour
Typical
$9,000
per hour
Premium
$18,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Source platform — WordPress, Squarespace, Wix, or custom CMS
- Number of pages being migrated
- Content migration complexity — blog posts, portfolio items, case studies
- Whether a full redesign is included or replicating existing design
- SEO preservation requirements — redirects, meta data, structured data
- Custom functionality to replicate or replace
- Timeline urgency and parallel site running period
Real quote breakdowns
Small business Squarespace migration
A 12-page Squarespace site for a service business migrated to Webflow with a light visual refresh and CMS setup for their blog.
Breakdown
40 hours × $100/hr + $200 for redirect mapping tools. Includes SEO redirect setup, CMS blog migration (24 posts), and DNS handoff support.
WordPress agency site migration
A 35-page WordPress agency site with a portfolio CMS, team pages, and multiple custom post types migrated and redesigned in Webflow.
Breakdown
80 hours × $125/hr + $1,000 for design cleanup and new Webflow CMS architecture. Includes 301 redirect map and 3-month SEO monitoring check-in.
Large WordPress blog migration
A content-heavy blog with 300+ posts and extensive internal linking structure migrated to Webflow CMS with full SEO preservation.
Breakdown
120 hours × $130/hr + $4,400 for content migration scripting and QA. Includes full redirect audit, structured data preservation, and post-launch performance review.
Frequently asked questions
How do I scope a Webflow migration accurately?
Audit the source site before quoting: count pages, identify custom functionality, catalog content types, and check for third-party integrations. Ask for CMS access. Migrations consistently run over estimate because scope is discovered during execution. Add a 15–25% buffer to your time estimate and document all assumptions in the proposal.
How do I handle SEO during a Webflow migration?
SEO preservation is critical and should be a distinct deliverable in your proposal. Deliverables include: 301 redirect map for all changed URLs, meta title/description transfer, image alt text preservation, and a pre/post crawl comparison. Charge for this explicitly — it's often 8–15 hours of work and clients don't realize how much is involved.
Should I charge extra for migrating CMS content?
Yes. Content migration is time-intensive and often the most underestimated part of a project. For large blogs or portfolio sites, content migration alone can be 20–40% of total project hours. Quote content migration as a separate line item per number of items (e.g., $15–$25 per blog post migrated) or bundle it as a fixed phase.
What's a typical timeline for a Webflow migration?
A small site migration (10–20 pages) typically takes 3–5 weeks. A medium site (30–60 pages) runs 6–10 weeks. Large content migrations (100+ pages) can take 3–5 months with a QA phase. Always include a parallel-running period where both sites are live before DNS cutover to catch post-migration issues.