Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for a Brand Audit?
Freelance brand strategists charge $2,000–$10,000 for a brand audit. The fee depends on company size, number of touchpoints reviewed, and whether competitive analysis is included.
Floor
$2,000
per hour
Typical
$5,500
per hour
Premium
$15,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Size of the organisation and brand portfolio
- Number of brand touchpoints reviewed
- Inclusion of competitive analysis
- Customer perception research (surveys or interviews)
- Number of stakeholder interviews conducted
- Depth of digital vs. offline audit
- Final deliverable format (report, presentation, workshop)
Real quote breakdowns
Small Business Brand Audit
A local service business wants a basic audit covering logo, website, social media, and signage with a written report.
Breakdown
8 hours of research and analysis ($150/hr), written report and summary recommendations, one feedback call.
Growth-Stage E-Commerce Brand
An online retailer needs an audit across all digital channels, three competitor comparisons, and a 30-slide strategy deck.
Breakdown
20 hours analysis, competitive benchmarking, customer survey analysis, full report, and stakeholder presentation.
Regional Enterprise Audit
A 500-person company needs a comprehensive audit with 10 stakeholder interviews, full touchpoint mapping, and an executive workshop.
Breakdown
40 hours research, 10 interviews, multi-channel audit, executive workshop facilitation, and strategic recommendations deck.
Frequently asked questions
What is typically included in a brand audit?
A brand audit covers visual identity consistency, messaging and tone of voice, competitive positioning, customer perception, and the alignment between brand promise and actual experience.
How long does a brand audit take?
A small business audit takes 1–2 weeks. A mid-market audit with stakeholder interviews runs 3–5 weeks. Enterprise-scale audits can take 6–10 weeks depending on scope.
Should I charge a day rate or project fee for a brand audit?
Project fees are more common and easier for clients to approve. Estimate your hours, add a buffer for unexpected findings, and price as a fixed fee with a defined scope.
Do I need to conduct customer research to charge more?
Primary research (surveys, interviews) significantly increases the value and the price. Even 5–10 customer interviews can justify an additional $1,500–$3,000 on your quote.