Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Brand Naming?
Freelance brand namers typically charge $1,500–$8,000 per project depending on scope, research depth, and trademark screening. Agency-side projects can reach $20,000 or more for enterprise clients.
Floor
$1,500
per hour
Typical
$4,500
per hour
Premium
$12,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of name concepts delivered
- Depth of competitive and trademark research
- Inclusion of domain availability screening
- Number of revision rounds
- Client industry complexity
- Linguistic and cultural checks for global use
- Presentation deck and rationale document
Real quote breakdowns
Solo Founder Naming Project
A bootstrapped startup founder needs a single-brand name with basic trademark search and three concepts.
Breakdown
3 name concepts ($600 each), basic USPTO trademark screening, one round of revisions, and a one-page rationale doc.
Series A Tech Startup
A funded startup requires 8 name concepts, full trademark screening in two jurisdictions, domain checks, and a naming rationale deck.
Breakdown
8 concepts ($350 each), professional trademark search ($500), domain screening, two revision rounds, and a 10-slide deck.
Enterprise Brand Extension
A mid-size company launching a new product line needs 15 name candidates, global trademark screening, linguistic checks in 4 languages, and stakeholder presentation.
Breakdown
15 name concepts, multi-market trademark research ($2,000), linguistic review ($1,500), stakeholder deck, three revision rounds.
Frequently asked questions
Should I charge hourly or per project for brand naming?
Project-based pricing is the industry standard for naming. It aligns your incentive with delivering strong concepts rather than billing time, and clients prefer the predictability.
Do I need to include trademark screening in my price?
You should at minimum include a basic USPTO search. If you outsource to a trademark attorney, pass that cost through with a small coordination fee. Always clarify in your contract that your search is not legal advice.
How many name concepts should I deliver?
Three to five concepts is standard for small projects; eight to fifteen for larger engagements. More concepts don't always mean better results — curation is part of the value.
What raises the price of a naming project?
Global trademark screening, linguistic checks, rushed timelines, highly regulated industries (pharma, finance), and enterprise approval processes all justify higher fees.