Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Email Copywriting?
Freelance email copywriters typically charge $150–$600 per standalone email, or $1,500–$6,000 for a full email sequence. Welcome sequences, launch sequences, and automated nurture flows are typically priced as multi-email packages.
Floor
$150
per hour
Typical
$400
per hour
Premium
$800
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Type of email (promotional, nurture, transactional, launch)
- Length and complexity of the email
- Number of emails in a sequence
- Whether audience segmentation strategy is included
- A/B testing variants required
- ESP platform setup included
- Client's customer research provided vs. conducted by copywriter
- Deliverability optimization included
Real quote breakdowns
5-Email Welcome Sequence
A new subscriber onboarding sequence for a SaaS free trial, moving users toward activation.
Breakdown
Sequence strategy brief, 5 emails averaging 300 words each, 2 subject line options per email, 2 revision rounds, ESP upload support.
Product Launch Email Campaign
A 10-email launch sequence for a digital course with cart-open, mid-launch, urgency, and cart-close emails.
Breakdown
Campaign strategy, 10 emails with segmentation logic (buyers vs. non-openers), 2 subject lines each, objection-handling revision pass, ESP setup.
Monthly Retainer Email Program
A DTC e-commerce brand needing 8 promotional and nurture emails per month.
Breakdown
8 emails/month: 4 promotional, 3 nurture, 1 re-engagement. Includes subject line A/B pairs, monthly performance review.
Frequently asked questions
How should email copywriters price sequences vs. standalone emails?
Sequences should be priced as a package at a slight discount vs. standalone per-email rates. The efficiency of writing a cohesive series justifies the discount, and it encourages clients to book the full sequence.
Should I charge extra for subject lines?
Subject lines and preview text are part of a complete email deliverable. Include 2 subject line options per email as standard. Charging separately for subject lines can feel nickel-and-diming to clients.
What's a fair rate premium for email copywriters with proven open-rate results?
If you can show documented results (e.g., 40%+ open rates or revenue attribution), you can legitimately charge 30–50% above average market rates. Data beats credentials in email marketing.
How do email copywriting retainers work?
Typically a fixed monthly fee for a set number of emails per month. Define email types, word-count ranges, turnaround times, and revision rounds. Monthly review calls are a good way to maintain strategy alignment.