Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Website Copywriting?
Freelance website copywriters typically charge $1,500–$8,000 for a full website copy project. Individual page rates range from $300 for a simple page to $1,500+ for a high-converting homepage or sales landing page.
Floor
$300
per hour
Typical
$800
per hour
Premium
$2,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of pages in scope
- Whether brand messaging strategy is included
- Research and discovery process depth
- SEO keyword optimization included
- Industry complexity (technical B2B vs. consumer)
- Revision rounds included
- Conversion rate optimization (CRO) expertise applied
- Timeline and deadline pressure
Real quote breakdowns
5-Page Small Business Website
A local accounting firm needing copy for Home, About, Services, Process, and Contact pages.
Breakdown
Discovery questionnaire, competitor review, 5 pages of SEO-optimized copy, 2 revision rounds per page, meta descriptions included.
SaaS Website Launch
A B2B SaaS startup needing homepage, features page, pricing page, and 2 use-case pages for launch.
Breakdown
Brand messaging strategy, 5 pages of conversion-focused copy, customer interview synthesis, 3 revision rounds, SEO brief integration.
Full Company Website Overhaul
A professional services firm rewriting 12 pages including industry-specific service pages and thought leadership hub.
Breakdown
Stakeholder interviews, messaging framework, 12 pages including 6 specialized service pages, editorial guidelines, 3 revision rounds per page.
Frequently asked questions
Should website copywriters charge per page or per project?
Per-project is cleaner and more professional. Define the page list, word count range per page, and revision rounds upfront. Per-page rates are useful for rate cards and adding individual pages to a project.
What's the difference between copywriting and content writing for websites?
Copywriting is persuasion-focused — it drives action (sign up, buy, call). Content writing informs and educates. Website copy (homepages, service pages) is copywriting; blog posts are content writing.
Should I include SEO in my website copywriting rate?
Yes, or offer it as an explicit add-on. At minimum, incorporate target keywords naturally and write optimized title tags and meta descriptions. Clients increasingly expect this as a baseline skill.
How do I handle website copywriting for an industry I don't know?
Charge more for unfamiliar industries — your research time is real work. Build a thorough discovery process: client questionnaire, competitor analysis, customer review mining, and at least one stakeholder interview.