Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How to Price Copywriting Projects as a Flat Fee
Most copywriters price projects in the range of $500 for a simple page to $15,000+ for a comprehensive content or campaign project. Flat-fee pricing is the professional standard for defined, deliverable-based copywriting work.
Floor
$500
per hour
Typical
$2,500
per hour
Premium
$10,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Deliverable type and word count
- Research and discovery depth
- Number of revision rounds
- Timeline and urgency
- Rights and usage (exclusive ghostwriting premium)
- Whether strategy is included
- Client-provided research vs. copywriter-led research
- Technical complexity of subject matter
Real quote breakdowns
About Page Rewrite
A consultant needing a compelling 600-word About page that builds trust and drives inquiries.
Breakdown
Discovery questionnaire, 600 words, story-driven structure, 2 revision rounds, meta description.
Brand Messaging Framework + Homepage
A B2B services company needing positioning, taglines, and homepage copy as a foundation for all marketing.
Breakdown
Stakeholder interviews, messaging framework document, homepage copy (above and below the fold), 3 revision rounds, brand voice guide.
Full Website + Email Welcome Series
An e-commerce brand needing 8 website pages and a 6-email post-purchase welcome sequence.
Breakdown
8 website pages, 6-email sequence, full discovery process, SEO integration, 2 revision rounds per deliverable, bundled pricing.
Frequently asked questions
How do I scope a copywriting project to avoid underquoting?
Define word count ranges, revision rounds, deliverable list, and research responsibilities before quoting. Add 25% to your estimated hours. Review past projects regularly and adjust your rates if you're consistently over-running.
What's the benefit of project pricing over hourly for copywriters?
Project pricing rewards your efficiency — the faster you write without sacrificing quality, the higher your effective hourly rate. Clients also prefer it: they know what they're paying before you start.
Should I require a deposit for copywriting projects?
Yes. 50% upfront is standard for projects under $3,000. For larger projects, use a milestone structure: 33% upfront, 33% at first draft, 33% on final delivery.
How do I handle a client who wants more than the agreed deliverables?
Use a clear scope document with a change-order process. When extra work is requested, issue a mini-proposal for the additional deliverable and get written approval before proceeding.