Find your exact rate
AI tools
Factor in AI tool subscriptions
Your rate sits top of the market for this profession.
- Day
- $450
- Project
- $2,200
- Retainer
- $8,350/mo
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Community data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Logo Design?
Freelance logo designers typically charge $300–$2,500 for a logo project. Entry-level designers start around $200–$500, while experienced brand designers charge $1,500–$5,000+ for custom identity work.
Floor
$300
per hour
Typical
$1,000
per hour
Premium
$2,500
per hour
Find your exact rate
AI tools
Factor in AI tool subscriptions
Your rate sits top of the market for this profession.
- Day
- $450
- Project
- $2,200
- Retainer
- $8,350/mo
Was this helpful?
Community data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of initial concepts provided
- Rounds of revisions included
- File formats delivered (SVG, EPS, PNG, etc.)
- Whether brand guidelines document is included
- Usage rights (local vs. national vs. international)
- Client's industry and logo complexity
- Timeline (rush projects warrant a premium)
- Experience level and portfolio strength of the designer
Real quote breakdowns
Startup Logo Package
A new e-commerce brand needing a wordmark logo with 3 concept directions and 2 revision rounds.
Breakdown
3 initial concepts, 2 revision rounds, final files in SVG/PNG/EPS, color and black-and-white versions, brand color palette.
Professional Services Logo
A law firm needing a sophisticated mark with full brand guidelines for print and digital use.
Breakdown
Discovery call, competitive audit, 3 concepts, 3 revision rounds, 20-page brand guidelines PDF, full file package, usage rights.
National Brand Identity
A consumer packaged goods brand launching nationally, requiring a distinctive mark with trademark potential.
Breakdown
Comprehensive brand discovery, 5 concepts, unlimited revisions within scope, trademark-ready deliverables, style guide, stakeholder presentation.
Frequently asked questions
What file formats should I deliver with a logo?
At minimum: SVG (vector, scalable), EPS (print), PNG (transparent background, web), and PDF. Include full-color, reversed (white), and black-and-white versions of each.
Should I charge more for logos that will be trademarked?
The trademark process is the client's responsibility, but delivering a logo with trademark potential requires thorough originality. You can legitimately add a fee for a preliminary trademark screening and designing with distinctiveness in mind.
How many concepts should I include in a logo package?
2–3 concepts is standard. Offering more than 3 often leads to decision paralysis and more revision cycles. Position your packages around fewer, better concepts rather than volume.
How do I handle a client who wants endless revisions on a fixed-price logo?
Define revision rounds explicitly in your contract. After the included rounds, charge an hourly rate for additional changes. Most clients respect boundaries when they're clear from the start.