Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How to Price Graphic Design Work Per Deliverable
Per-deliverable pricing means quoting a fixed fee for each design asset — for example, $400 per infographic or $600 per brochure. This model works best for clearly defined, repeatable design tasks.
Floor
$150
per hour
Typical
$600
per hour
Premium
$2,500
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Complexity of each deliverable type
- Whether templates or style guides are provided
- Revision rounds per deliverable
- Volume of deliverables ordered
- Turnaround time requirements
- Brand asset quality and completeness
- Copywriting included vs. provided by client
Real quote breakdowns
Social Media Graphics Package
A small business needs 8 branded social media images per month for Instagram and LinkedIn.
Breakdown
$60 per graphic for a client with a complete brand kit and copy provided. Volume rate for 8 recurring assets.
Marketing Brochure
A consulting firm needs a 6-panel tri-fold brochure for trade show use.
Breakdown
Design only (copy provided): layout design, 2 revision rounds, print-ready PDF, editable source file.
Annual Report Design
A nonprofit needs a 24-page annual report designed with infographics, charts, and photography.
Breakdown
24 pages at ~$158/page: layout, data visualization for 8 charts, photo editing, print and digital PDF versions, cover design.
Frequently asked questions
How is per-deliverable pricing different from hourly pricing?
Per-deliverable pricing gives clients cost certainty and rewards your efficiency. If a brochure takes you 6 hours at $100/hr, you charge $600 whether you're fast or slow. Clients often prefer it over open-ended hourly billing.
What deliverable types are best suited to per-piece pricing?
Recurring, well-defined assets work best: social media graphics, email headers, brochures, one-pagers, banner ads, and presentation slides. Complex, open-ended projects like brand identities are better priced as full projects.
Should I offer volume discounts for per-deliverable pricing?
Yes, for recurring clients ordering 10+ assets per month. A 10–20% volume discount is reasonable. It reduces your per-project sales overhead and locks in predictable work.
How do I handle clients who request changes after a deliverable is 'complete'?
Define revision rounds per deliverable in your contract. One round of reasonable revisions is standard. Changes after approval or outside the scope of revisions are billed at your hourly rate.