Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Facebook Ads Management?
Freelance Facebook Ads managers typically charge $500–$2,500/month for management, or $75–$150/hour. A standard setup is a flat monthly fee of $750–$1,500 for accounts spending $5,000–$20,000/month, scaling with budget and campaign complexity.
Floor
$500
per hour
Typical
$1,200
per hour
Premium
$3,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Monthly ad spend under management
- Number of campaigns, ad sets, and audiences
- Creative production (static, carousel, video) included
- Pixel and Conversions API setup
- Retargeting vs. prospecting campaign split
- A/B creative testing cadence
- Reporting depth and meeting frequency
- New account setup vs. ongoing management
Real quote breakdowns
Local Business — $3,000/Month Ad Spend
A local gym runs Facebook lead generation campaigns targeting nearby residents. Two campaigns, simple creative (static images), and monthly performance reporting.
Breakdown
Flat management fee: $750/month. Covers campaign optimization (5 hrs), audience refreshes, monthly report, and one 30-minute check-in call. At 25% of $3K spend.
D2C Brand — $20,000/Month Full-Funnel
A fashion brand needs prospecting, retargeting, and retention campaigns. Weekly creative testing, Conversions API implementation, and biweekly strategy calls.
Breakdown
Campaign management: $1,800. Creative briefing and review (client produces ads): $400. CAPI setup and monitoring: $200. Reporting: $100. Total $2,500/month. 12.5% of spend.
New Account Setup + First Month
An e-commerce brand launching on Facebook needs full account setup: Pixel, Conversions API, campaign structure, audience research, and first month's management.
Breakdown
One-time setup: $1,500 (Pixel, CAPI, audience setup, campaign architecture). First month management: $1,200. Onboarding documentation: $500. Total $3,200.
Frequently asked questions
Should I charge a setup fee for Facebook Ads accounts?
Yes. Facebook account setup — Pixel configuration, Conversions API implementation, audience research, campaign architecture, and initial creative review — takes 8–15 hours. Charge $750–$2,000 as a one-time fee.
How has iOS 14/15 affected Facebook Ads pricing?
iOS privacy changes increased the complexity of Meta Ads management significantly. Proper Conversions API setup, server-side tracking, and modeled attribution require more technical expertise and justify 15–25% higher management fees than pre-2021 rates.
Should I include ad creative production in my Facebook Ads retainer?
Creative testing is the single biggest driver of Facebook performance. Offering lightweight creative (static ads, basic motion, copywriting) as a bundled add-on at $400–$1,500/month differentiates your service. Full UGC production is a separate, higher-priced service.
What metrics should I report on to Facebook Ads clients?
Core metrics: ROAS, cost per purchase (CPP), cost per lead (CPL), and click-through rate (CTR). Advanced: blended ROAS (accounting for all channels), new customer acquisition cost (nCAC), and first-order payback period. Avoid over-reporting vanity metrics.