Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Instagram Ads Management?
Instagram Ads management (run through Meta Ads Manager) typically costs $600–$2,000/month as a standalone service. Most specialists manage Facebook and Instagram together, charging $1,200–$3,500/month for both platforms with a unified strategy.
Floor
$600
per hour
Typical
$1,400
per hour
Premium
$2,800
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Instagram-specific placement optimization
- Reels ad creative production
- Shopping on Instagram and catalog integration
- Influencer content whitelisting
- Story and feed ad split testing
- Monthly ad budget
- Whether Facebook is managed simultaneously
- Audience targeting sophistication
Real quote breakdowns
Instagram-Only Campaign for a Beauty Brand
A beauty brand wants Instagram-focused campaigns: Story ads, Reels ads, and shopping placements. $8,000/month spend, mostly visual products with strong creative assets.
Breakdown
Instagram-focused management: $1,000. Catalog and shopping placement setup: $100. Monthly creative review and feedback: $100. Total $1,200/month.
Instagram + Facebook Combined Management
A wellness brand needs unified Facebook and Instagram strategy. Prospecting on both platforms, retargeting sequences, and Reels content whitelisting from two micro-influencers.
Breakdown
Campaign management: $2,000. Influencer content whitelisting setup and monitoring (2 influencers): $500. Monthly creative performance analysis: $300. Total $2,800.
Instagram Shopping Launch Package
A fashion retailer launches their Instagram Shop. Full catalog integration, Shopping ads setup, Dynamic Product Ads, and first month of management.
Breakdown
Instagram Shop and catalog setup: $800. Dynamic Product Ads configuration: $600. First month management: $1,000. Total $2,400.
Frequently asked questions
Is it worth specializing in Instagram Ads vs. all of Meta?
Instagram and Facebook ads are managed through the same platform (Meta Ads Manager), so specializing in one without the other limits your value. Position yourself as a Meta Ads specialist and emphasize Instagram expertise as a differentiator, especially for visual and fashion brands.
How do I price Instagram Reels ad production?
Reels ad production (scripting, filming, editing) is a separate creative service from campaign management. Charge $300–$1,500 per Reel depending on production complexity, or $500–$2,000/month for ongoing Reels ad creative as a retainer add-on.
What is influencer content whitelisting and how should I price it?
Whitelisting means running paid ads through a creator's Instagram account to leverage social proof. The technical setup takes 2–4 hours; charge a one-time $300–$600 fee. Ongoing whitelisting management adds $200–$500/month to your retainer.
How important is creative for Instagram Ads performance?
Creative is the primary lever on Instagram. With strong creative, CPMs of $8–$15 are achievable. Poor creative can push CPMs to $30+. Offer monthly creative review as a core deliverable and document creative performance in your reports to demonstrate your value.