Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Meta Lead Generation Campaigns?
Meta Ads lead generation campaign management typically costs $800–$3,000/month. The complexity of lead quality optimization, CRM integration, and audience funnel building justifies rates of $1,000–$2,500/month for most service businesses and B2C lead gen accounts.
Floor
$800
per hour
Typical
$1,800
per hour
Premium
$4,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Lead form vs. landing page conversion tracking
- CRM integration (HubSpot, Salesforce, GoHighLevel)
- Lead scoring and quality optimization
- Industry (real estate, finance, healthcare commands higher CPLs)
- Monthly ad budget
- Instant Form vs. website lead funnel
- Retargeting and lead nurture sequence
- Geographic targeting (local vs. national vs. international)
Real quote breakdowns
Local Service Business — Home Services Lead Gen
A roofing company needs Facebook Lead Ads to generate local homeowner inquiries. $3,000/month ad spend, Instant Forms, and leads delivered to their CRM.
Breakdown
Lead gen campaign management: $750. Instant Form optimization and CRM integration setup: $150. Monthly reporting. Total $900/month.
Real Estate Agent — Buyer and Seller Lead Campaigns
A real estate team runs separate buyer and seller lead campaigns targeting homeowners in a metro area. Custom audiences, retargeting, and Instant Form A/B testing. $10,000/month spend.
Breakdown
Campaign management (two funnels): $1,400. Instant Form creative and copy optimization: $200. Monthly lead quality reporting: $200. Total $1,800/month.
B2C Service — National Lead Gen with Lead Scoring
An online education company needs nationwide lead generation for a $2,000 course. Complex audience testing, lead scoring model in CRM, and an email nurture sequence integration.
Breakdown
Campaign management: $2,000. Lead scoring setup and CRM workflow: $900. Landing page recommendations: $300. Monthly lead quality review: $300. Total $3,500/month.
Frequently asked questions
How do I price lead generation campaigns vs. e-commerce campaigns?
Lead gen campaigns often require more ongoing strategy around lead quality, not just volume. Add 10–25% to your standard e-commerce management rate for lead gen accounts that require CRM integration, lead scoring, or sales team feedback loops.
Should I guarantee a cost-per-lead to clients?
Never guarantee a specific CPL. Market conditions, creative quality, and client-side factors (landing page, offer strength) all affect CPL. Set benchmarks based on industry data and your account history, and frame them as targets rather than guarantees.
How do I handle clients who blame poor lead quality on Meta Ads?
Poor lead quality is usually a funnel problem: too-broad targeting, weak qualifying questions on lead forms, or misaligned offer messaging. Document lead quality metrics from the start and involve the client's sales team in defining 'qualified' to align expectations.
Is Meta Ads still effective for B2B lead generation?
Yes, particularly for B2B companies targeting SMB buyers or professionals in consumer-adjacent industries. LinkedIn remains stronger for enterprise B2B. Meta excels for professional services, real estate, financial advisors, and businesses targeting owner-operators.