Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How to Use Project-Based Pricing as a Motion Designer
Project-based pricing is the preferred billing model for most motion design work. Typical projects range from $500 for a simple logo animation to $20,000+ for a full campaign animation package.
Floor
$500
per hour
Typical
$6,000
per hour
Premium
$20,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Deliverable type and length
- Animation complexity and style
- Number of assets or scenes
- Client size and usage rights
- Rush timeline requirements
- Whether scripting or storyboarding is included
- Sound design and voiceover coordination
Real quote breakdowns
Logo Animation
A startup needs an animated logo sting in 3 timing variants for use across digital platforms.
Breakdown
3 variants (2-sec, 5-sec, 10-sec), After Effects source file, multiple format exports, one revision round.
60-Second Brand Animation
A brand needs a 60-second animated video for their About page with custom motion graphics and licensed music.
Breakdown
Storyboard, 60-sec animation, motion graphics, licensed background music, three revision rounds, web-optimised MP4 and social crops.
Multi-Asset Campaign Package
An agency client needs a campaign consisting of a 90-sec hero video plus 6 social cut-downs across 3 platforms.
Breakdown
90-sec hero animation, 6 cut-downs, 3 aspect ratios per cut-down, unified motion language, sound design, licensed music, agency client markup.
Frequently asked questions
Should I include usage rights in my motion design project fee?
Basic digital usage is usually included. Broadcast, out-of-home, or global rights should be licensed separately. Charge a usage fee of 20–100% of production cost depending on the reach.
How do I handle a motion design project that grows beyond scope?
Document all changes with a short change order email. State the additional cost and get written approval before proceeding. Never absorb significant scope increases silently — it erodes your margins and sets a bad precedent.
Should I charge for storyboarding separately?
You can include it as a project phase or line item. For larger projects, charging separately ($500–$1,500) for a storyboard allows clients to approve direction before full animation begins, reducing costly revisions.
How do I price a rush motion design project?
A standard rush fee is 25–50% on top of your normal rate for turnarounds under 48–72 hours. Be transparent about it upfront — rush work often requires rearranging your schedule and working evenings.