Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for B2B PPC Campaign Management?
B2B PPC specialists typically charge $1,500–$5,000/month for campaign management due to longer sales cycles, higher CPCs, and more complex attribution. Accounts managing $20,000–$100,000/month in B2B ad spend typically pay 8–15% in management fees.
Floor
$1,200
per hour
Typical
$2,800
per hour
Premium
$6,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Monthly ad budget (Google, LinkedIn, Bing)
- Sales cycle length and lead quality requirements
- CRM integration for closed-loop reporting
- Account-based marketing (ABM) targeting complexity
- Industry CPCs (legal, finance, SaaS tend to be high)
- Funnel stage (awareness vs. demand capture vs. retargeting)
- Number of platforms managed simultaneously
- Content and creative assets included vs. separate
Real quote breakdowns
SaaS Startup — Google Search + LinkedIn
A B2B SaaS company runs Google Search campaigns targeting IT decision-makers plus LinkedIn Sponsored Content. $15,000/month combined spend. Monthly reporting and strategy calls.
Breakdown
Google Ads management: $1,200. LinkedIn Ads management: $1,000. Cross-channel reporting and strategy: $300. Total $2,500/month.
Professional Services Firm — Lead Gen PPC
A management consulting firm needs Google Ads, Bing Ads, and LinkedIn campaigns targeting C-suite buyers. $30,000/month total spend, CRM attribution required.
Breakdown
Multi-platform management (Google + Bing + LinkedIn): $3,500. CRM integration and attribution reporting: $500. Monthly strategy and executive reporting: $200. Total $4,200.
Enterprise Software — ABM PPC Program
An enterprise software vendor runs an ABM PPC program targeting 500 named accounts via LinkedIn, Google Display, and programmatic. $75,000/month spend, custom audience management.
Breakdown
ABM strategy and audience management: $2,000. Platform management (3 channels): $4,500. Custom reporting and attribution: $1,500. Weekly executive reporting: $500. Total $8,500.
Frequently asked questions
Why does B2B PPC cost more to manage than B2C?
B2B campaigns have longer sales cycles, higher CPCs ($15–$80+ per click in enterprise segments), more complex audience targeting, and multi-touch attribution needs. More strategic thinking per dollar spent justifies higher management fees.
Should I manage LinkedIn Ads as part of a B2B PPC retainer?
LinkedIn is essential for B2B targeting but operates very differently from Google. If you manage both, charge a 30–50% premium over Google-only management or quote each platform separately.
How do I measure success for B2B PPC campaigns?
Focus on pipeline metrics, not just leads: cost per qualified lead (CPQL), marketing qualified lead (MQL) to opportunity rate, and influenced pipeline revenue. Set these KPI benchmarks in your onboarding documentation.
Do I need CRM access to manage B2B PPC effectively?
Yes for proper attribution. Request read access to the client's CRM (HubSpot, Salesforce) to close the loop between ad clicks and closed revenue. Offline conversion imports transform campaign optimization quality.