Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much to Charge for a PPC Campaign Audit
Freelance PPC specialists charge $300–$1,500 for a one-time campaign audit. A basic Google Ads audit with written recommendations runs $300–$600, while a comprehensive multi-platform audit with a prioritized action plan and a 60-minute review call costs $800–$2,000.
Floor
$300
per hour
Typical
$750
per hour
Premium
$1,800
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of platforms audited (Google, Meta, LinkedIn)
- Account size (campaign count, ad spend volume)
- Depth of deliverable (high-level findings vs. detailed action plan)
- Competitive analysis included
- Review call and Q&A session included
- Conversion tracking audit
- Landing page review included
Real quote breakdowns
Basic Google Ads Audit
A small business wants a written audit of their Google Ads account: campaign structure, keyword quality, ad copy, and bid strategy. 3-page report with priority fixes.
Breakdown
4 hours of analysis and report writing at $112/hr = $450. No presentation call included.
Full-Funnel Multi-Platform Audit
An e-commerce brand needs audits of Google Ads, Meta Ads, and their conversion tracking setup. Detailed findings, prioritized action plan, and a 60-min Zoom review.
Breakdown
Google audit: $450. Meta audit: $400. Conversion tracking audit: $250. 60-min review call: $300. Total $1,400.
Competitor PPC Benchmarking Audit
A SaaS company wants to understand how their PPC strategy compares to 3 direct competitors. Includes auction insights, ad copy analysis, and keyword gap report.
Breakdown
Internal audit: $600. Competitor research and benchmarking (3 competitors): $900. Prioritized strategy recommendations: $300. Total $1,800.
Frequently asked questions
Should a PPC audit include recommendations or just findings?
Always include actionable recommendations. An audit that only identifies problems without a prioritized fix list has limited value. Tier your findings: quick wins, medium-effort improvements, and strategic overhauls.
How long does a thorough PPC audit take?
A single-platform Google Ads audit takes 3–6 hours for an experienced specialist. A multi-platform audit with competitive analysis and a presentation can take 8–15 hours.
Should I offer audits as a lead-in to ongoing management?
Absolutely. Audits are an excellent client acquisition tool — they demonstrate your expertise, uncover problems the client didn't know existed, and create natural upsell conversations to ongoing management.
What should a PPC audit deliverable look like?
A professional audit deliverable includes: executive summary, account health scorecard, prioritized findings with screenshots, specific recommendations with expected impact, and a proposed roadmap. Present it as a PDF or slide deck.