Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How to Use Campaign-Based Pricing as a PR Specialist
Campaign-based PR fees typically range from $3,000 for a focused single-story push to $25,000 for a multi-channel, multi-market campaign. This model works well for launches, events, and defined initiatives.
Floor
$3,000
per hour
Typical
$9,500
per hour
Premium
$25,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Campaign duration and scope
- Number of channels (media, social, events)
- Geographic reach
- Number of deliverables (press releases, pitches, reports)
- Media tier targeted
- Whether creative assets are included
- Reporting and measurement requirements
Real quote breakdowns
Single Announcement Campaign
A company needs a two-week media push around a key hire or award win.
Breakdown
Press release, tailored media list, 30 pitches, two-week follow-up, basic coverage report.
Product Award Entry and Coverage Campaign
A brand entering industry awards needs coordinated PR to amplify the nomination and drive trade coverage.
Breakdown
Award entry strategy, press release, trade media pitching, social amplification plan, post-result coverage push, and report.
Multi-Market Brand Awareness Campaign
A company expanding to three new markets needs coordinated PR campaigns in each region.
Breakdown
Three regional media strategies, localised press materials, regional journalist outreach, market-specific follow-up, and a consolidated multi-market coverage report.
Frequently asked questions
When is campaign-based pricing better than a monthly retainer?
Campaign pricing works best for defined, time-bound initiatives: product launches, events, award campaigns, and funding announcements. Retainers suit clients who need consistent, ongoing media presence.
How do I define the scope of a PR campaign to avoid unlimited work?
Define campaign duration, a fixed number of press releases and pitches, a cap on reactive media requests, and a single final coverage report. Any work outside these boundaries is billed separately.
Should I require a deposit for campaign-based PR?
Yes — 40–50% upfront is standard. PR work begins immediately with strategy and asset creation. A deposit also confirms the client's commitment and willingness to engage with your process.
How do I measure the success of a campaign to justify the fee?
Provide a coverage report with placements, estimated reach, and domain authority of coverage. Earned media value (EMV) is a useful metric — compare the advertising equivalent of your placements to your fee.