Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Product Launch PR?
A freelance product launch PR campaign typically costs $4,000–$20,000 depending on target media tier, timeline, and the scope of supporting materials included.
Floor
$4,000
per hour
Typical
$10,000
per hour
Premium
$22,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Target media tier (trade, national, consumer, broadcast)
- Launch timeline and preparation runway
- Number of markets targeted
- Embargo management and exclusive placement strategy
- Press kit and media asset creation
- Product seeding and sample programme
- Event or launch party coordination
- Post-launch coverage monitoring period
Real quote breakdowns
DTC Brand Product Launch
A direct-to-consumer beauty brand launching a new product line needs trade and consumer media outreach.
Breakdown
Press kit, media list of 50 contacts, personalised pitches, product seeding coordination for 10 journalists, 4-week follow-up, and coverage report.
Tech Product Launch Campaign
A hardware startup launching at CES needs media outreach, embargo management, and exclusive story placements.
Breakdown
Pre-launch media briefings, embargo management, 3 exclusive placements, launch day press release, spokesperson prep, post-launch follow-up, and 30-day coverage monitoring.
National CPG Launch
A consumer goods brand launching in major retail needs a coordinated national PR campaign with trade and consumer coverage.
Breakdown
12-week campaign, trade media relations, consumer media outreach, influencer gifting coordination, launch event support, broadcast pitching, and comprehensive coverage report.
Frequently asked questions
How far in advance should I start product launch PR?
Ideally 8–12 weeks before launch for consumer products; 12–16 weeks for complex B2B or regulated products. Long-lead publications (print magazines) require 3–4 months. Build the timeline into your scope.
Should product launch PR be charged as a project or a retainer?
A defined launch campaign is best priced as a project with a clear start and end date. If the client wants ongoing coverage post-launch, propose a separate 3-month follow-up retainer.
What is the difference between a press release and a media pitch for a launch?
A press release is a formal announcement distributed broadly. A media pitch is a personalised, story-led email to a specific journalist. Effective launch PR uses both, but personalised pitches drive better coverage.
How do I handle a client who wants guaranteed top-tier placements?
Be direct: top-tier placements cannot be guaranteed. Set expectations clearly in writing. You can commit to a number of pitches, contacts, and follow-ups. Guaranteed coverage is the domain of paid media, not PR.