Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge for Short-Form Copywriting?
Short-form copy — ads, taglines, social posts, subject lines, CTAs — typically runs $50–$500 per deliverable. Ad copy packages and batch projects are usually priced at $300–$2,000 depending on quantity and complexity.
Floor
$50
per hour
Typical
$300
per hour
Premium
$1,000
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Type of short-form asset (ad, tagline, subject line, bio)
- Number of variations requested
- Strategic thinking required vs. execution only
- Platform-specific knowledge needed
- Testing framework included
- Urgency and turnaround time
Real quote breakdowns
Facebook Ad Copy Set
A DTC brand needing 10 Facebook ad copy variations (headline + primary text) for a product launch.
Breakdown
10 ad variations with strategic angle diversity, 2 headline options per variation, testing rationale document.
Tagline Development
A startup needing a company tagline with 10 options and a recommended direction with rationale.
Breakdown
Discovery call, brand positioning review, 10 tagline options organized by angle, 1-page rationale and recommendation.
Email Subject Line Testing Package
An e-commerce brand needing 50 subject line options for A/B testing their monthly promotional emails.
Breakdown
50 subject lines across 10 strategic angles, preview text pairs, organized in a testing spreadsheet with angle notes.
Frequently asked questions
How do I avoid short-form copy projects becoming time sinks?
Set minimum project fees ($200–$300) and define deliverables precisely. Tagline projects are notoriously scope-creepy — cap the number of concepts, define revision rounds, and charge for strategy separately if needed.
Should ad copywriters charge per ad or per campaign?
Per-campaign or per-batch pricing is cleaner. A 'starter pack' of 10 ad variations with a defined scope and a single revision round prevents the endless tweaking that hourly billing tends to enable.
Is short-form copy worth specializing in?
High-performing ad copy and email subject lines have measurable, direct impact on revenue. Conversion-focused short-form copy specialists who can show performance data can charge premium rates despite the brevity of the deliverables.
What's a fair rate for UX microcopy (buttons, tooltips, error messages)?
UX microcopy is undervalued but high-impact. Rates range from $500 for a small audit and rewrite to $3,000+ for a full product copy audit. Position it as UX investment, not copywriting, to justify the fee.