Calculator

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$80,000/yr
$30,000/yr$300,000/yr
40 hrs
10 hrs60 hrs
4 wks
0 wks12 wks
$150/mo
$0/mo$500/mo
5 hrs
0 hrs20 hrs
40 hrs
1 hrs200 hrs

Typical project work, moderate complexity.

Factor in AI tool subscriptions

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Your Rate

$0/hr
94th percentile
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Top of Market94th percentile

Day Rate

$450

Project Est.

$2,200

Retainer

$8,350/mo

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Community Data

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Anonymous. Helps improve market benchmarks.

Specialization

How Much Should You Charge for Small Graphic Design Projects?

Small graphic design projects typically run $150–$800. Common small projects include social media graphics ($50–$150/each), flyers ($200–$400), and email headers ($100–$250).

Floor

$150

per hour

Typical

$400

per hour

Premium

$800

per hour

Price Drivers

What changes the price

  • Asset type and complexity
  • Whether brand guidelines are provided
  • Turnaround time required
  • Number of revision rounds
  • Copy included vs. provided by client
  • Print vs. digital delivery
Worked Examples

Real quote breakdowns

Event Flyer

A one-page event flyer for a local non-profit fundraiser.

$275

Breakdown

2 hours of design work including layout, stock photo selection, 1 revision round, print-ready and web-optimized PDF.

Social Media Banner Set

Facebook cover photo, Instagram profile image, and LinkedIn banner in brand colors for a small business.

$350

Breakdown

3 assets, all sized correctly per platform, delivered in PNG and source file. Includes 1 revision round each.

Email Newsletter Template

A reusable email header and template design for a weekly newsletter, exported for Mailchimp.

$600

Breakdown

Header design, 3-section template layout, mobile-responsive HTML template setup in Mailchimp, 2 revision rounds.

FAQ

Frequently asked questions

Is there a minimum project size worth taking as a graphic designer?

Most designers set a minimum project fee of $150–$300, even for very simple tasks, to account for client communication, invoicing, and file delivery overhead.

How do I avoid small projects consuming too much time relative to income?

Streamline your process: use a clear creative brief template, define revision limits upfront, batch similar tasks, and build asset libraries for repeat clients to reduce per-project setup time.

Should small projects be charged differently for recurring vs. new clients?

Offering repeat clients a slightly reduced rate or monthly package for consistent work is smart. One-time clients should pay full rate to offset the higher onboarding overhead.

How do I quote a small project quickly without underestimating?

Keep a rate card with standard asset types and your per-piece price. Review your actual hours quarterly and adjust prices if you're consistently over-delivering relative to what you charged.

Related

Related pages