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$80,000/yr
$30,000/yr$300,000/yr
40 hrs
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4 wks
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$50/mo
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5 hrs
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40 hrs
1 hrs200 hrs

Typical project work, moderate complexity.

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Your Rate

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100th percentile
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Top of Market100th percentile

Day Rate

$450

Project Est.

$2,200

Retainer

$8,350/mo

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Pricing Model

How to Set Your Virtual Assistant Hourly Rate

Virtual assistant hourly rates range from $15–$75/hr depending on specialization, experience, and location. General admin VAs average $20–$30/hr, while specialized VAs (executive, bookkeeping, tech) command $40–$75/hr.

Floor

$15

per hour

Typical

$30

per hour

Premium

$75

per hour

Price Drivers

What changes the price

  • Specialization level — general admin vs. executive or technical
  • Years of experience and client portfolio
  • Location and cost of living adjustments
  • Tools and platform expertise
  • Availability and timezone flexibility
  • Language skills — bilingual VAs earn more
Worked Examples

Real quote breakdowns

Entry-level general VA

Email management, data entry, scheduling, and basic research. 1 year of experience, working from a lower cost-of-living area.

$20/hr

Breakdown

General admin tasks, no specialized skills required. Competitive rate for building a client base.

Experienced multi-skill VA

Calendar management, travel booking, light bookkeeping, and CRM management. 3+ years of experience with multiple long-term clients.

$35/hr

Breakdown

Mid-range rate reflecting cross-functional skills and proven reliability.

Specialized tech VA

Managing SaaS tools (Notion, Airtable, Zapier), automating workflows, onboarding team members to new systems, and technical documentation.

$60/hr

Breakdown

Premium rate for technical skills that directly save businesses time and reduce software costs.

FAQ

Frequently asked questions

Is hourly the best pricing model for VAs?

Hourly works well when you're starting out or doing variable-scope work. As you gain experience, retainer packages (fixed monthly hours at a set rate) provide more predictable income and reward your efficiency gains.

How do I track hours accurately?

Use time tracking tools like Toggl, Clockify, or Harvest. Share reports with clients weekly or biweekly for transparency. Most clients appreciate detailed breakdowns of how time was spent.

Should I charge differently for different tasks?

Some VAs use tiered pricing — e.g., $25/hr for admin tasks, $45/hr for bookkeeping. This is honest but adds complexity. A single blended rate is simpler if your task mix is consistent.

When should I raise my hourly rate?

Review rates every 6–12 months. Key triggers: you're fully booked, you've added new skills, or you haven't raised rates in over a year. Give existing clients 30 days notice and frame it as a reflection of improved service.

Related

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