Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
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Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
How Much Should You Charge as a Social Media Virtual Assistant?
Social media virtual assistants typically charge $20–$45/hr or $500–$2,000/month per client on retainer. Rates depend on the number of platforms managed, whether you create content or just schedule it, and the level of strategy involved.
Floor
$20
per hour
Typical
$35
per hour
Premium
$50
per hour
Find your exact rate
Typical project work, moderate complexity.
Factor in AI tool subscriptions
Your Rate
Day Rate
$450
Project Est.
$2,200
Retainer
$8,350/mo
Was this helpful?
Community Data
What do you actually charge?
Anonymous. Helps improve market benchmarks.
What changes the price
- Number of platforms managed — 1 vs. 3–4
- Content creation vs. scheduling only
- Community management and comment responses included
- Analytics reporting frequency — weekly vs. monthly
- Whether graphic design or Canva work is expected
- Industry — regulated industries like healthcare need extra care
Real quote breakdowns
Instagram scheduling for a coach
Scheduling 4 pre-written posts per week on Instagram, adding hashtags, and responding to comments. 5 hours per week.
Breakdown
5 hrs/week × $25/hr × 4 weeks. Basic scheduling and engagement, no content creation.
Multi-platform management for an ecommerce brand
Managing Instagram, Facebook, and Pinterest. Creating Canva graphics, writing captions, scheduling posts, and providing monthly analytics reports. 15 hours per week.
Breakdown
15 hrs/week × $35/hr × 4 weeks. Includes content creation and analytics.
Full social media support for a personal brand
Managing LinkedIn, Twitter/X, and Instagram with original content creation, engagement strategy, DM management, and weekly performance calls. 20 hours per week.
Breakdown
20 hrs/week × $45/hr × 4 weeks. Premium rate for strategy-level involvement and content creation.
Frequently asked questions
Should I charge per platform or per hour?
Per-platform pricing (e.g., $400/platform/month) is simpler for clients to understand, but hourly or retainer-based pricing better reflects your actual time. Many VAs use a hybrid: a base retainer for core platforms plus hourly for add-on requests.
How is a social media VA different from a social media manager?
A social media VA typically handles execution — scheduling, posting, basic engagement. A social media manager handles strategy, analytics, ad campaigns, and content planning. If you're doing strategy work, price yourself as a manager, not a VA.
What tools should I know to command higher rates?
Proficiency in Later, Buffer, Hootsuite, Canva, CapCut, and basic analytics tools (Meta Business Suite, Google Analytics) helps justify higher rates. Expertise in paid social (Meta Ads Manager) moves you into social media manager territory.
How many clients can I handle at once?
Most social media VAs manage 3–6 clients comfortably. Beyond that, quality drops or you need to hire subcontractors. Factor this capacity limit into your pricing — don't undercharge just to fill your roster.